Nike Favorability Crashes After Announcing Kaepernick Ad Campaign

National News

Carbonatix Pre-Player Loader

Audio By Carbonatix

Nike's Colin Kaepernick ad will air during the NFL season opener tonight.  Nike says the ad will run this week during the U.S. Open, Major League baseball games, and college football as well. 

A gushing USA Today story claims “the move has…spurred consumers to rally around the company on social media, and will likely boost its popularity with younger consumers who want to patronize businesses that take a stand.”

But, a new poll shows devastating results for Nike’s move. The Axios poll finds Nike’s favorability numbers “dropped 34 points” from 76% to 60% favorable views.

The day after their Kapernick announcement, Nike stocks fell three percent as people all over social media blasted the company for the decision.

Corrie O'Connor

 

You might also be interested in:

Salem News Channel Today

Sponsored Links

On Air & Up Next

  • The Hugh Hewitt Show
    3:00AM - 5:00AM
     
    Hugh Hewitt is one of the nation’s leading bloggers and a genuine media   >>
     
  • This Morning with Gordon Deal
    5:00AM - 6:00AM
     
    Go beyond the headlines with the day's first look at news and business news from the U.S. and around the world.
     
  • The Chris Stigall Show
    6:00AM - 9:00AM
     
    Equal parts hilarity and desk-pounding monologues with healthy doses of skepticism and sarcasm.
     
  • The Mike Gallagher Show
    9:00AM - 11:00AM
     
    Mike Gallagher is one of the most listened-to radio talk show hosts in America.   >>
     
  • The Bruce Hooley Show
    11:00AM - 1:00PM
     
    After a three-decade career in newspaper, radio and television, Bruce Hooley   >>
     

See the Full Program Guide